" I think the response would ’ve been different . "
Emma Robertsexplained why movies likeMadame Websometimes flop at the box office, and suggested the internet might be to blame.
In an interview withVariety,theSpace Cadetactor said, more or less, that nobody can honestly put their finger on a movie’s unpredictable fate. But she has a working theory.
“Things work; things don’t work. Everyone likes to act like they can predict if they’re going to work or they’re not,” Emma told Variety. “And the truth is, you can’t. Things do badly, and then they blow up later on TikTok.”
If you remember, Emma starred in the S. J. Clarkson Marvel Comics film alongsideDakota Johnson,Sydney Sweeney,Isabela Merced, Celeste O’Connor, Tahar Rahim, andAdam Scottback in February.
Since shortly after its release, the movie has maintained an 11% rating onRotten Tomatoesand a 57% Audience Score.
Despite the audience and critics response, Emma “personally loved” the Marvel movie.
“I’m not intimidated by failure, and I’m not intimidated by people having negative thoughts about something. I personally really loved ‘Madame Web,'” Emma said.
“I really enjoyed the movie. I thought everyone in it was great. The director, S. J. Clarkson, I think did an amazing job. She’s the reason I wanted to do that movie.”
Emma has an idea of why the movie didn’t receive positive reviews from the audience and critics.
“If it wasn’t for internet culture and everything being made into a joke, I think that the reception would’ve been different,” she said.
She’s not wrong. Everywhere fromNew YorkTimesandLetterboxd reviewshad strong opinions about the movie.
And the internet wasted no time in flooding timelines withjokes and memesabout the movie at the time of its release.
Stay safe out there everyone .. so i had 2 tickets for the Madame connection motion picture in my car and someone broke in and left 4 morepic.twitter.com/agTxbbwhJp
This is how every line in Madame Web is deliver btwpic.twitter.com/PjjMqE31J0
Madame Web receive my brain to such a weird post that my Oura band retrieve i was asleeppic.twitter.com/idKw9AVi7w

“And that’s what bums me out about a lot of stuff, even stuff that I’ve done, is people just make such a joke out of everything now,” Emma added.
On the other hand, it wasn’t just the audience and critics who gave these opinions on the movie. The film’s star, Dakota Johnson,saidshe wasn’t surprised by its disappointment.
“Unfortunately, I’m not surprised that this has gone down the way it has,” Dakota toldBustle, noting it’s challenging to get movies made, and audiences are not easily fooled by cutting corners. “But it was definitely an experience for me to make that movie. I had never done anything like it before. I probably will never do anything like it again, because I don’t make sense in that world. And I know that now.”
Do you agree that internet culture contributes to the unfair negative perception of TV and movies, or are they just that bad before they even hit theaters?
Read Emma Roberts’s full interviewhere.








